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LED lighting will be transferred from "multi-brand" to "boutique brand"

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LED lighting will be transferred from "multi-brand" to "boutique brand"

  • Categories:Trade News
  • Author:海峡明业
  • Origin:
  • Time of issue:2011-07-22 18:48

LED lighting will be transferred from "multi-brand" to "boutique brand"

(Summary description) At present, the number of companies that only do LED packaging on the Chinese market is very small. Most of the packaging companies have started to develop and produce LED lighting products...

  • Categories:Trade News
  • Author:海峡明业
  • Origin:
  • Time of issue:2011-07-22 18:48
  • Views:
Information
   At present, the number of companies that only do LED packaging on the Chinese market is very small. Most of the packaging companies have started to develop and produce LED lighting products. The corporate boundaries in the field of LED applications have become increasingly blurred, and the LED product lines of various companies are getting longer and longer. Last year, LED lighting has begun to ferment. Compared with 2009, the market demand has greatly increased, and LED packaging and LED display companies have also entered the field of LED lighting.
China LED market development status
   LED lighting industry is developing rapidly. In 2010, LED lighting has begun to ferment. Compared with 2009, the market demand has greatly increased, and LED packaging and LED display companies have also entered the field of LED lighting. At present, the number of companies that only do LED packaging on the Chinese market is very small. Most of the packaging companies have started to develop and produce LED lighting products. The corporate boundaries in the field of LED applications have become increasingly blurred, and the LED product lines of various companies are getting longer and longer. Although the technical level of LED products has been greatly improved compared with previous years, most enterprises occupy the market at a price, but sacrifice the quality of the products, which also leads to a gradual decline in product profitability. However, many LED companies have begun to increase investment in research and development, toward high-tech, high value-added, intelligent products. On the packaging and application side, some products of individual companies can already compete with international LED manufacturers. Even so, the overall profitability of LED chip companies is low. LED chip companies are currently investing heavily overall, but in 2009 the LED chip industry sales were only more than 2 billion yuan, and most LED chip companies had negative or no profits. At the end of 2009, there were 62 LED chip companies. With the large-scale investment of LED chip companies and the introduction of technology in Taiwan and other places, it is expected that China's LED chips will have very large development in the next few years.
   Judging from the current status of the development of lighting brands,
   there are few lighting brands that are well known by consumers, and the brand building of the lighting industry is still in a lagging state. How to develop "well-known brands in the industry" into "well-known brands", how to develop our "big but not strong brands" into "well-known brands of lamps", and how to develop "multi-brand" into "fine brands" It is a problem in front of China's lighting companies, and it is also a problem we urgently need to solve.
   Exports occupy an important position, the domestic market is weak, especially LED companies in the Pearl River Delta region, many companies account for more than 50% of the export. Mainly because the price of LED products is still relatively high compared to Chinese consumers, the sales of LED application products in China are mainly concentrated in commercial lighting and municipal engineering, and the acceptance of ordinary consumers is still at a low level. There are few mergers between LED companies. At present, there are very few mergers between LED companies on the market, and each company basically expands its scale on its own. Compared with thousands of companies on the market, the proportion of mergers between companies is negligible. The main reason is that the LED market is still immature and fully competitive, and most companies can find their own living space. However, compared with the small number of mergers and acquisitions, China's LED industry enters and exits many companies every year.
   Undoubtedly, the brand is the steel armor for enterprises to overcome the crisis. Therefore, in order to enhance the anti-risk ability of the lighting industry in the face of the crisis, we must work hard to develop the brand and create a unique road for the development of the lighting brand. In 2010, the development situation of the lighting industry will be further improved, which will mean that the competition in the lighting industry will also intensify. Each manufacturer will use its own strengths to increase its own market share. According to the market visit, the multi-brand strategy of the lighting industry is very popular nowadays. Often, an enterprise has several brands and the market sales are blooming everywhere. Now in the lighting industry, multi-brand strategy seems to have become a trend, it can be said that "five sons to enter the branch", performing on the same stage, this may not be a wise strategy.
   Implementing the multi-brand strategy, many companies have implemented this way. During the operation of multi-brands, the sales and marketing of multiple brands are completely separate, but its R&D, production, and organizational management are resource-sharing, which undoubtedly optimizes Resources, so that enterprise resources can be fully utilized. Use products of different positioning to fight for a larger market and subdivide the cakes in the lighting industry to increase the market share. It not only expands the influence of enterprises in the industry, but also maximizes the benefits for enterprises.

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